随后以产品差异化理论为基础，分析了品牌扩散策略的优势和劣势。
Then the theory of product differentiation is based on an analysis of brand-proliferation strategy's strengths and weaknesses.
然后，结合顾客满意理念，在市场细分的基础上，提出了建立差异化服务战略的构想，并构建了建立差异化战略的步骤；
Then, the article unifies the idea of customer satisfaction, proposed differentia service strategy on the base of marketing segment, after that constructed the step of implement.
本文从技术基础、整合顾客等方面讨论了如何构建“一对一”营销，以及如何将差异化和低成本融入其中。
From technological foundation and integration of clientele perspectives, this paper discusses how to build one-to-one marketing and integrate differentiation and low cost in it.
随后以产品差异化理论为基础，分析了品牌扩散策略的优势和劣势。
Then product differentiation theory, an analysis of brand proliferation strategy's strengths and weaknesses.
第二部分是理论综述部分，重点叙述了营销组合、市场细分及差异化营销理论，为后面的营销策略分析打下理论基础。
Chapter two is about the theories. In this chapter, we focus on the marketing combination, marketing divisions and differentiation which are the base of the next analysis for marketing strategies.
客户细分是保险行业进行差异化营销的基础。
In the insurance industry, customer classification is the basis for differentiated marketing.
以产品低成本为基础的比较优势与以产品差异化为基础的竞争优势是统一、互补的。
The comparative superiority based on the low cost of products is of compatible and mutual supplement with the competitive superiority based on differentiation of products.
当零售商发现在商品、价格、促销及地理位置的基础上创造差异化优势变得越来越困难时，商店本身便为市场差异化创造了一个极好的机会。
When the retailers find that it is hard to gain superiority from the commodities, price, promotion or location, the store itself will become a very useful tool.
这些都构成了差异化战略的理论基础。
All these constitute the strategic differences between the theoretical foundation.
再次，在找出泉州邮政的竞争优势和外部环境的机遇与威胁的基础上，本文提出了泉州邮政的竞争战略应由成本领先战略逐步向差异化战略转变。
Third, with analysis of its competition advantage and environment, a competition strategy of Quanzhou Post is carried out which is changing from low cost to differentiation.
再次，在找出泉州邮政的竞争优势和外部环境的机遇与威胁的基础上，本文提出了泉州邮政的竞争战略应由成本领先战略逐步向差异化战略转变。
Third, with analysis of its competition advantage and environment, a competition strategy of Quanzhou Post is carried out which is changing from low cost to differentiation.
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