小宫山英树将尽力打入新兴市场的低端手机领域,同时也要推广公司的高端手机系列。
Mr. Komiyama will have to juggle the push into low-priced phones for emerging markets while also expanding the company's range of very high-end phones.
小宫山英树是日本人,他的职业生涯大半都在索尼的海外公司度过,包括在美国任职20余年。
Mr. Komiyama, a native of Japan, has spent much of his career with Sony abroad, including more than 20 years in the U.S..
11月份上任的小宫山英树是索尼爱立信的第三任总裁。根据双方的协议,总裁都由索尼任命。
Mr. Komiyama, who took over in November, is Sony Ericsson's third president, all from the Japanese partner, as agreed by the companies.
小宫山英树所面临的主要挑战是要扩大公司业务以便与业界劲敌相竞争,同时维持公司中微妙的合作关系。
His major challenge will be expanding Sony Ericsson to compete with the industry's heavy-hitters while maintaining the delicate relationship of the joint venture.
该活动的口号是“Size Matters”,广告中将怪兽哥斯拉与这款小巧的笔记本放在一起形成对比。 凭借这场广告战役,Vaio在美国的市场份额曾在小宫山英树2001年调回日本之前一度超过了竞争对手苹果。
With Sony ads that contrasted Godzilla and the tiny laptop, Mr. Komiyama pulled the Vaio ahead of rival Apple laptops in U.S. market share for a time before he moved back to Japan in 2001.
该活动的口号是“Size Matters”,广告中将怪兽哥斯拉与这款小巧的笔记本放在一起形成对比。 凭借这场广告战役,Vaio在美国的市场份额曾在小宫山英树2001年调回日本之前一度超过了竞争对手苹果。
With Sony ads that contrasted Godzilla and the tiny laptop, Mr. Komiyama pulled the Vaio ahead of rival Apple laptops in U.S. market share for a time before he moved back to Japan in 2001.
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