作为取得奥运会市场开发权益的对价，各相关类别的赞助商向奥运会提供了金额可观的资金和实物投入。
As consideration for obtaining Olympic marketing rights, the official sponsors have contributed considerable funds and goods to the Olympic Games.
市场开发工作是奥运会筹办工作的重要组成部分，直接关系着能否举办一届出色的奥运会。
Market development planning for the Olympic Games is an important component of a direct bearing on whether hold the outstanding Olympic Games.
对奥运会进行市场开发的还只是局限在一些主办国和美国的公司上。
The marketing of the Olympic Games was still limited to the host country and US companies.
本研究根据奥林匹克营销的结构，主要针对北京2008奥运会组委会和中国奥委会组成的联合市场开发计划和企业参与联合市场开发的赞助情况进行研究。
In the light of structure of Olympic marketing, the research on joint marketing of Beijing 2008 Olympic Games was formed by BOCOG and COC, and corporation sponsor.
本研究根据奥林匹克营销的结构，主要针对北京2008奥运会组委会和中国奥委会组成的联合市场开发计划和企业参与联合市场开发的赞助情况进行研究。
In the light of structure of Olympic marketing, the research on joint marketing of Beijing 2008 Olympic Games was formed by BOCOG and COC, and corporation sponsor.
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