为了找出正在改变的事物以及改变的原因,奥美互动(OgilvyOne)对美国、英国、巴西以及中国总计1000名销售专员进行了调研。
To find out just what was changing, and why, OgilvyOne did research among 1, 000 sales professionals in the U.S., U.K., Brazil and China.
互动的、直接的和其他形式的非传统的广告占据奥美去年收入的一半以上,而10年前,只是15%。
Interactive, direct and other forms of non-traditional advertising accounted for more than half of Ogilvy's revenue last year compared with about 15% ten years ago.
互动的、直接的和其他形式的非传统的广告占据奥美去年收入的一半以上,而10年前,只是15%。
Interactive, direct and other forms of non-traditional advertising accounted for more than half of Ogilvy's revenue last year compared with about 15% ten years ago.
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