在炫耀消费的影响下，高校学生消费群体中存在着炫耀消费文化，它以大众传媒作为主要的影响和传播手段；
There is culture of flaunting consumption in high school students and the major affecting and spreading mechanism is the popular medium.
文章就后现代主义影响下的消费文化的特征、与大众传媒的关系及市场营销策略进行了分析探讨。
This article explores and analyzes the character of consuming culture, the relationship between the culture and the media and the marketing strategies.
电视媒介在消费社会的背景下，在传播立场、内容、对受众的影响上都发生转变，与消费社会共谋，深刻影响着大众的生活。
Meanwhile, television media is transforming in communicative standpoint, contents and functions. Under the conspiracy of television media and consumption society, mass living is affected deeply.
电视媒介在消费社会的背景下，在传播立场、内容、对受众的影响上都发生转变，与消费社会共谋，深刻影响着大众的生活。
Meanwhile, television media is transforming in communicative standpoint, contents and functions. Under the conspiracy of television media and consumption society, mass living is affected deeply.
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