基于参照群体影响理论，本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中，参照群体影响程度的差异。

According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.

youdao

基于参照群体影响理论，本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中，参照群体影响程度的差异。

According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.

youdao