美国人要在国际商务谈判中扮演更为有效的角色，他们就必须投入更多的努力提高跨文化的理解力。
For Americans to play a more effective role in international business negotiations, they must put forth more effort to improve cross-cultural understanding.
国际商务活动既是一种经济活动，也是一种跨文化交际活动。
International business is a kind of cultural activities and of intercultural communication as well.
美国人要在国际商务谈判中扮演更为有效的角色，他们就必须投人更多的努力提高跨文化的理解力。
For Americans to play a more effective role in international business negotiations, they must put forth more effort to improve cultural understanding.
“跨文化交际”与“国际商务”分属两个不同的研究领域。
Intercultural Communication and International Business are two separate fields of studies.
国际商务谈判一直是跨文化研究的主要对象，大量的研究结果表明文化差异对国际商务谈判有很大的影响。
International business negotiations are always the good subjects for cross-cultural studies. A lot of research on the international business negotiations has been done.
随着中国国际商务活动的不断深入，对具有跨文化商务交流技能的人才需求也更加紧迫。
With the development of Chinese international business, there is an urgent need for employees with intercultural communication skills.
本文通过分析国际商务活动中常见的商务文化差异以明确跨文化交际能力培养的重要性，并就教学中跨文化交际能力的培养提出若干建议。
This paper tries to illustrate the common business culture differences with a view to emphasizing the significance of intercultural communicative competence cultivation in business English teaching.
英语作为国际语言广泛应用于商务，旅游，跨文化交流等用途。事实上，使用英语的非母语者人数是英语母语者人数的两倍。
English is used in virtually all cross-cultural interactions, like business and tourism. In fact, there are twice as many non-native English speakers than natives!
英语作为国际语言广泛应用于商务，旅游，跨文化交流等用途。事实上，使用英语的非母语者人数是英语母语者人数的两倍。
English is used in virtually all cross-cultural interactions, like business and tourism. In fact, there are twice as many non-native English speakers than natives!
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