顾客忠诚是品牌资产价值的集中体现，同时也是品牌资产管理的重要内容。
Customer Loyalty is the value of brand equity, and also is the important content of brand equity.
通过对品牌资产管理的研究和对品牌资产的思考——案例分析，得出了几点启示。
Through the brand asset management Research and on brand equity thinking - case analysis, reached some enlightenment.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
相反，假如将品牌拿走，把其他资产都留给管理人员，五年后，他们肯定早已各分道扬镳、各奔前程了。
On the other hand, if you left them with all their assets but took away the brand, in five years they'd be gone altogether.
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
品牌老化的本质在于其品牌资产的下降，品牌老化也是品牌长期管理中一个不容忽视的问题，品牌激活是解决这一问题、增加品牌资产的主要路径。
Brand aging is a problem which can not be neglected in its long term management and brand revitalization is the main approach to solving the problem and increasing the brand property.
资产管理的成功，可以带来品牌的循环效应，得到投资者的信赖，获得更多资金支持。
Successful asset management can bring the circle effect of brand; get the belief of investor and more capital support.
房地产资产管理是品牌的维护过程。
The real estate property management is a maintenance process of brand.
我国烟草品牌“多而不强”的一个重要原因是我国烟草企业在品牌经营与管理中存在诸多问题与不足、卷烟品牌资产价值低下。
The reason of our Chinese Cigarette brand Equity abundant but weak is that there are many problems and shortages in the brand operating and managing, and that Cigarette brand Equity is low.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
该准则被安置在中央密码保护的微型网站，它提供了一个关键的品牌管理资源，把一个单一的接入点所有的资产。
The guidelines are housed on a central password-protected microsite, which provides a key brand management resource, bringing all of the assets together into one single point of access.
企业在进行品牌建设时对于怎样规划品牌、怎样准确地品牌定位、怎样通过管理增值品牌资产等方面还需要进一步规范和提高。
In the brand building, such as how to plan and accurately position brand and how to add value through brand equity management, Chinese Enterprises need to be further standardized and improved.
在总结中国饭店品牌管理的研究和实践的基础上，提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。
Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.
我们相信：视觉创造价值！我们是品牌无形资产有形的管理专家。
We are convinced that vision is the origin of values and we are the tangible management expert of intangible brand capital.
本文从城市品牌资产的建立、营销、管理三个方面来阐述城市品牌运营理念。
The dissertation introduces the 'concept of brand of cities from establish, marketing and management.
强调创造及捕捉价值、确认消费者需求以及瞭解购买流程、形成目标市场区隔、将产品定位以及管理品牌资产。
Emphasis is placed on creating and capturing value, identifying customer needs and understanding purchasing processes, forming target segments, positioning the product, and managing brand equity.
此研究不仅丰富了顾客体验和品牌资产理论，而且对轿车企业的经营管理实践具有巨大的指导意义。
Our research can not only enriches the theories of customer experience and brand equity, but also can provide instructive Suggestions for sedan manufactures to practice.
品牌延伸是很多企业实施品牌管理的重要战略，也是品牌资产利用的重要方式。
Brand extension is very important strategy for many enterprises' brand management, it is also a good way to use brand equity.
专注于企业形象资产管理、品牌视觉传播设计及开发、品牌动画、空间形象提升的专业团队。
Focus on corporate image asset management, visual communication design and brand development, brand animation, space to enhance the image of the professional team.
专注于企业形象资产管理、品牌视觉传播设计及开发、品牌动画、空间形象提升的专业团队。
Focus on corporate image asset management, visual communication design and brand development, brand animation, space to enhance the image of the professional team.
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