通过对行业、市场、竞争对手、消费者的分析得出建立强势品牌的战略定位，运用最优的品牌资产模型体系来打造强势品牌。
By analysing industry, market, competitor, customer, we find out strategic positioning of strong brand, and we use optimum model of brand equity to build strong brand.
为此，构建了服务质量测量模型、品牌资产测量模型以及22个研究假设，并通过实证数据予以检验。
Therefore, the service quality measurement model, the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data.
在他们可以决定用哪一个模型评估之前，理解品牌资产是另一个挑战。
Understanding brand equity is another key challenge before they can decide which model to use to measure it.
然而，除了以上两种模型，值得注意的是对于品牌资产的评估还没有固定的处方或记分格式。
However, in spite of the two models explained above, it is important to note that there is no fixed recipe or scorecard to measure brand equity.
品牌关系模型帮助品牌经理从某种程度上预测消费者行为，但这也会阻碍或反作用于品牌资产。
This is where the brand Relationship Model helps brand managers to predict consumer behaviour to a certain extent, which could either hamper or leverage the brand's equity.
品牌资产的财务价值按照品牌忠诚度的模型来计算，也是为了展示市场和财务的相互依赖。
The financial value of brand equity flows through the model of brand loyalty, which just goes to show the interdependency between marketing and finance.
品牌资产的财务价值按照品牌忠诚度的模型来计算，也是为了展示市场和财务的相互依赖。
The financial value of brand equity flows through the model of brand loyalty, which just goes to show the interdependency between marketing and finance.
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