品牌老化的本质在于其品牌资产的下降，品牌老化也是品牌长期管理中一个不容忽视的问题，品牌激活是解决这一问题、增加品牌资产的主要路径。
Brand aging is a problem which can not be neglected in its long term management and brand revitalization is the main approach to solving the problem and increasing the brand property.
激活域是由消费者在制定购买决策时认真考虑的品牌所构成的集合。
Evoked set refers to the brands that come into the consideration of consumers when they are going to purchase.
越来越多的品牌被激活在地方一级。
越来越多的品牌被激活在地方一级。
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