品牌价值由成本价值、关系价值、权力价值三部分构成,品牌价值的每一构成部分都有两个来源,即企业来源与消费者来源。
Each part has two sources which can be tracked down from both enterprises and customers. To reveal the essence and sources of brand value is of theoretical guiding significance,...
品牌价值由成本价值、关系价值、权力价值三部分构成,品牌价值的每一构成部分都有两个来源,即企业来源与消费者来源。
Each part has two sources which can be tracked down from both enterprises and customers. To reveal the essence and sources of brand value is of theoretical guiding significance,...
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