除了具备功能价值，图标在传递品牌属性上还有重要的作用。
In addition to their functional value, ICONS can play a significant role in conveying the desired brand attributes.
装饰选项有助于传达品牌属性：碧欧泉男士产品是用金属领装上了轻巧，精密的外观。
Decoration options help communicate brand attributes: the Biotherm Homme product is fitted with a metal collar, for a sleek, sophisticated look.
而在通用汽车，伊万·尼克与团队共同制定了雪佛兰和其他品牌的“品牌手册”，为广告商阐明了品牌的特质与属性。
At GM, Ewanick and team have created "brand books" for Chevrolet and the others, describing for advertisers the qualities and attributes represented by the brand.
这就是为什么第二品牌不应该提倡“爱”或者其他精神属性。
That's why no. 2 brands should not promote "love" or other emotional attributes.
能够让人们将你的品牌和你的产品联系到一起，logo，配色，风格等可视化属性应当具有同一性。
By "brand," I mean all of the visual attributes that people associate with your product: logo, colors, style, etc.
9盎司罐功能沙漏形状，可提供改进的人体工程学设计，同时加强优质品牌和产品的属性。
The 9-oz. cans feature an hourglass shape that provides improved ergonomics while reinforcing premium brand and product attributes.
社会任何事物都具有品牌形象的构成属性。
Any thing in the society has the brand image constitution attribute.
我们新品牌战略的核心属性是：乐观、优秀、坚持和独创。
The attributes at the core of our new brand strategy are: Optimistic, Brave, Relentless, and Ingenuity.
线上购物我有属性——品牌。
同类产品的属性通常类似，这时，“身份”、“形象”或“品牌人格”就成为消费者区分产品的唯一因素。
In this case, the only factor by which consumers can distinguish different products is the "identity", "image" or "brand personality".
品牌形象是消费者头脑中与某一品牌相关联的属性集合和相关联想，是消费者对品牌的主观反映。
Brand image is the attributes set and the related associations of a brand in the consumers mind, and it is the subjective reflections of brands.
标志以艺术设计的字体元素加入了牛的图案形象，使之简洁清晰的传达出行业的属性及品牌的个性特征。
Signs in the art of typeface design element of a pictorial image of the cow, make it clearer to send the industry attributes and brand personality traits.
先知命名为烈焰鸟创意的名称属性贴合于教育培训机构，品牌设计时考虑其作为艺术培训机构的特征。
Linew belongs to education and training institutions. Wevin considers it as a characteristic of arts training institutions during brand designing.
最后，一旦调整，以考虑教育水平发现，对企业社会责任的需求属性超越了替代品之间的品牌忠诚度。
Finally, once adjusted to account educational level it was found that demand for CSR attributes transcends brand loyalty between substitutes.
品牌是企业进军市场的旗帜，是其属性、名称、包装、价格、历史、声誉、广告风格的无形组合。
Brand marks enterprises' marching into the market; it is an invisible combination of quality, name, design, price, history, reputation and style of advertisement.
也可以探查企业品牌感知价值对品牌其他属性的影响。
Also the impact of corporate brand value on other brand attributes can be examined.
除了这个以外，得到的结果是消费者所在的地方价格高于企业社会责任属性，以及这些属性影响到的替代品之间的品牌的忠诚度的程度也进行了测定和研究。
In addition to this, the extent to which consumers place price above CSR attributes and how these attributes affected brand loyalty between substitutes was also measured.
除了这个以外，得到的结果是消费者所在的地方价格高于企业社会责任属性，以及这些属性影响到的替代品之间的品牌的忠诚度的程度也进行了测定和研究。
In addition to this, the extent to which consumers place price above CSR attributes and how these attributes affected brand loyalty between substitutes was also measured.
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