以此为基础,进行综合分析,将多个品牌因子变量化为几个少数综合变量。
On the basis of this, a comprehensive analysis reduces the multiple brand factors variables to a few comprehensive variables.
由于这一较强的目的指向性,目前,对品牌强度构成因子的研究存在因子单方面的侧重及某些因子被忽略的现象。
At present, as more goal-directed action in studying on the component factors of brand strength, there has been a focus on unilateral and factor over - looked phenomenon.
这是因为优势的品牌是一件无价的艺术品,而优势品牌基因是成就其无价的因子。
It is because the advantages of brand as a priceless art, only can be achieved by the advantaged brand genes.
研究表明,在三个个性因子和五个态度因子中,仅爱好尝试因子、国内品牌导向因子、广告不满因子与品牌选择有相关性。
The study results indicate that only three factors such as preferable attempt factor and domestic brand-directed factor and Ad-unfavorable factor have correlation with brand choice.
研究表明,在三个个性因子和五个态度因子中,仅爱好尝试因子、国内品牌导向因子、广告不满因子与品牌选择有相关性。
The study results indicate that only three factors such as preferable attempt factor and domestic brand-directed factor and Ad-unfavorable factor have correlation with brand choice.
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