受制于国内反种族隔离法律的束缚,南非啤酒厂在1990年时只局限于满足于国内消费者,而今天它已成为世界三大啤酒厂之一。
South African Breweries in 1990 was a local brewer confined to its home country by anti-apartheid laws. Today it is one of the world’s three largest beer companies.
南非米勒酿酒公司曾花费数十年时间,试图用高端啤酒占据新兴市场,当时公司的大部分投入,如大麦与酒瓶,均从国外采购。而其现行的小型供应链措施则与之前截然不同。
SABMiller's micro supply chain moves are a sharp departure from its decades-long attempt to flood emerging markets with premium beers, with much of their inputs like barley and bottles sourced abroad.
现在,南非米勒酿酒公司希望非洲的私酒酿造者能放弃自酿啤酒,购买他们生产的啤酒。
Now SABMiller wants bootleggers to buy the company's own beer instead.
由于大麦等进口原料的价格飞涨,而南非等主要市场又出现消费停滞,因此,这些公司正在非洲大陆其他地区为家酿啤酒寻找新的市场机会。
As prices for imported staples such as barley soar and key markets like South Africa stagnate, these companies are finding opportunity with home grown brews in other parts of the continent.
英国南非米勒酿酒公司据说是四海啤酒、澳大利亚富仕达啤酒和土耳其最大的啤酒厂商埃弗斯啤酒的潜在收购者——尽管它可能发现自己在与喜力竞争。
SABMiller has been talked of as a potential buyer for Molson Coors, Australia’s Fosters, Efes, Turkey’s largest brewer—though it might find itself in competition with Heineken.
2002年,南非米勒酿酒公司的子公司尼罗河啤酒厂(Nile Breweries)首次研制出高粱啤酒配方(并获得更低的高粱啤酒税),成为进入该低端市场的首批啤酒厂商。
SABMiller subsidiary Nile Breweries first concocted the sorghum beer recipe in 2002 (it also scored lower sorghum beer taxes), making it an early mover in the sub-pyramid space.
阿克塞尔说,现在,南非米勒啤酒公司的1,000名高级品酒师中,有30%是女性。10年中,女性品酒师的人数增加了三倍左右。
Today, 30% of SABMiller's 1,000 advanced-level tasters are female , Mr. Axcell says. The number of women tasters has roughly quadrupled in 10 years.
中国是最大的啤酒市场,紧接着是美国、德国、巴西、俄罗斯、日本、英国、墨西哥、南非和西班牙市场。
China is the biggest market for beer followed by the us, Germany, Brazil, Russia, Japan, UK, Mexico, South Africa and Spain.
南非米勒啤酒拥有10%的全球市场份额,这场收购可以给这个公司带来巨额收益。
SABMiller, which has 10% of the global market, will acquire a business that generates barrels of cash.
在美国领先的百威英博啤酒中市场份额50.8%,紧随其后的是南非米勒酿酒公司所占18.4%和公司莫尔森·库尔斯酿酒公司所占10.6%。
While in the leading brewery market share in the us is Anheuser-Busch InBev at 50.8%, followed by SABMiller at 18.4% and Molson Coors Brewing Company at 10.6%.
在美国领先的百威英博啤酒中市场份额50.8%,紧随其后的是南非米勒酿酒公司所占18.4%和公司莫尔森·库尔斯酿酒公司所占10.6%。
While in the leading brewery market share in the us is Anheuser-Busch InBev at 50.8%, followed by SABMiller at 18.4% and Molson Coors Brewing Company at 10.6%.
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