进入体验经济时代,传统式营销将逐渐被体验式营销所代替。
When you enter experiential economy era, you can find the traditional marketing has gradually been replaced by the experience of marketing.
在中国,体验式营销应用还不很普遍,多见大企业采用,而且是以塑造品牌为主。
In China, the application of experiential marketing is not very common, many large enterprises to adopt, but also to shape the brand.
提炼与规划服饰品牌核心价值有三大原则:高度的差异化、高度的消费者认同、体验式营销。
Refine to have three greatest principles with the programming dress brand core value: the high difference turn, the high consumer approve, experience personally a type marketing.
在此基础上,以体验经济的相关理论为指导,进一步探讨了体育旅游产品的体验式营销策略。
Based on it, with experience economic relevant theories as guidance, it has probed into the experiencing marketing tactics of the sports tourism products further.
分析了体验式营销在增值业务营销中发挥的重要作用,并提出了几点建议,希望对运营商有所启示。
This article analyzes the important effect of experiential marketing on value-added service and puts forward some Suggestions to offer revelation to carriers.
但是影响品牌体验的营销效果的因素如此之多,市场上琳琅满目的商品,到底该如何来组合品牌体验进行体验式营销才能达到事半功倍的效果呢。
However, there are so many factors that affect the effect of brand experience, how should we mix the brand experience for experiential marketing to achieve the multiplier effect?
首先对经典家庭决策理论进行了回顾,并结合全业务中的体验式营销,引入体验者这一全新的家庭决策角色,并分析了体验者在家庭决策过程中对业务信息传递起到的积极作用。
Combined with marketing experience, based on the traditional family decision-making theory, this paper introduces a new role, experiencer, which has great positive influence and function on it.
提出通过体育服务、体育广告、体育品牌、体育体验业务等途径来实现体验式体育营销。
Furthermore, the article put forward experiential sports marketing can be realized through sports service, sports advertisement, sports brand and sports experience business, etc.
本文以黎氏阁“体验式办公家具厅”为例,分析了体验式办公家具营销的前景,并提出了一些有益的建议。
The paper analyzes the bright future of the so kind marketing and gives good advices by analyzing the case of lee's.
第五章重点探讨了体验式旅游营销在老牌旅游景区如何具体实施。
And chapter 5 discusses how to implement experiencing tourism marketing in the past famous travel scenic spots.
第五章重点探讨了体验式旅游营销在老牌旅游景区如何具体实施。
And chapter 5 discusses how to implement experiencing tourism marketing in the past famous travel scenic spots.
应用推荐