一些生搬硬套的仿造词不仅损害了语言的规范性，而且影响广告的传播效果。
Some man-made and imitational terms not only damage the norm of the language, but also affect the result of the advert.
目前，相当一部分广告用语采用成语或仿造成语造词。
At present, quite a lot of advert terms use idioms or make words with them.
目前，相当一部分广告用语采用成语或仿造成语造词。
At present, quite a lot of advert terms use idioms or make words with them.
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