But that can be an advantage, says Steve Chiu, zhaopin's director of sales and marketing.

CNN: FROM SURF TO WORK

The cost of posting on zhaopin is a fraction of what it takes to buy an ad in a major newspaper.

CNN: FROM SURF TO WORK

Of course Internet use is still limited in China, and a posting on zhaopin reaches far fewer people than a newspaper ad.

CNN: FROM SURF TO WORK

The concept is simple: zhaopin.com - zhaopin means recruitment in Chinese - charges companies to carry job advertisements, like in a newspaper.

CNN: FROM SURF TO WORK

The next frontier is getting Chinese companies to post jobs - and zhaopin hopes they'll have to if they want all those Internet-savvy employees.

CNN: FROM SURF TO WORK

When zhaopin hit the web in August 1997, it only mustered 30 listings and drew a paltry 500 hits a day (and each visitor generates multiple hits).

CNN: FROM SURF TO WORK

So far almost all of zhaopin's advertisers are foreign companies.

CNN: FROM SURF TO WORK