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Zamani is betting that online advertising will change from a pay-per-click to a pay-per-lead system.
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At his recent annual company meeting, Payam Zamani, founder and chief of Reply, braces himself for the inevitable question.
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Zamani, 34, screws up his face-perhaps remembering his misadventures after the last time he went through an initial offering.
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By the time the company went public, Zamani had signed up 3, 500 dealers.
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One day, Zamani hopes, prospects will return to Reply on their own, without being enticed by some kind of advertising.
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Zamani claims the board pushed him to ignore profitability and sign expensive deals with Web portals and run prime-time TV ads.
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Zamani couldn't stay away, even as so many dot-coms turned to dust.
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"A supermarket uses more than one aisle, " Zamani says.
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Payam Zamani, founder and CEO of Reply!
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Things will be different this time, Zamani insists.
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To avoid fighting in the war against Iraq, Zamani and his brother Farhang (Frank) made harrowing escapes and met up in Pakistan before getting asylum in the U.S. in 1988, where they were later joined by their parents.
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Zamani himself has staying power.
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