As you will know (don't yawn) if you read this column, this economic malaise has been characterised by many weak businesses being put on life support and turned into the living dead, or (to use what is now a cliche, so sorry) zombies.
If you think the rest of the world is interested in hearing about your collection of Ottoman porcelain or why "The Catcher in the Rye" is the great American novel (yawn) you really do need an ego the size of a house.