"The second you start looking to be 'cool, ' you're dead, " says trendsetter Kevin Rose, the tech whiz behind a host of "cool" products, including social-bookmarking Web site Digg and online video network Revision3.
There's also a section of the website where you can video yourself on let's say your mobile phone doing something you think is really cool that you think should be a Guinness World Record but as far as you know it's not at the moment.
It is hard to be cool if you are also the industry's incumbent.
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If you've always found Tiki drinks too sweet, you might find these cocktails made with more cool-season spirits to be just what you've been looking for.
"And so I thought, well, that could be really cool in that you could have big oil versus alternative fuel, " he said.
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And I said, you know, it would be kind of cool if we put a harmonica solo on that track instead of the sax.
You want a very cool fire, less than 300 degrees if possible (you should be able to hold your hand right over the area on which the ribs are cooking with just a little discomfort).
I'm not recommending that, but this is how to get their attention because you don't have to be classy and cool trying to get off the wait list.
And he was like, yeah, that could be a really cool idea, you know, which was good for me, because I got his approval and the idea itself.
How cool will it be when you can have a couple of webcams on your desk, and a virtual 3-D version of you will walk, talk and perform in your favorite online hangout or video game?
Imagine how cool it would be if, when you chose to play as an Alien, you could walk on walls and ceilings?
If you are into pucks, you might be aware that the Blackhawks put together a pretty cool 30-game streak over a span of two seasons without being defeated in three 20-minute periods.
Not only will they be thankful to have a cool boss, you will get some free publicity every time they tag themselves at your office, bragging about the cool new product they are building for you.
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The U.S. Centers of Disease Control and Prevention was among many government agencies trying to keep people informed -- from knowing when the food in your suddenly inoperable freezer can't be eaten to taking a cool bath if you don't have AC.
Sounds cool, but it would be cooler if you didn't have to wear a phone-size receiver, too.
The primary interface will be a very cool 3-D globe that lets you zoom around from place to place by simply entering an address or even a phone number, something you can't do on Google.
That is likely to appeal to those that want to be noticed, the cool hipsters and fashionastas, that whether you like it or not, influence how you dress.
You might be wondering how the planet could be warming if this past winter has been relatively cool.
You'll be served your included gourmet breakfast on the sweeping veranda or, on a cool morning, fireside in the parlour.
You'd think that cool soups, pastel-pale or jewel-bright, would be everybody's fallback food for summer.
That's a job that could run the country, as long as it's cool with the president, which at that point could very well be - you guessed it, Alison - Victor Zubkov.
It would be extremely cool to see this on a larger space, but in the meantime, you're stuck with a little window into the technology.
My recommendations would be Christiania, the swimming area at Islands Brygge (where you can take a dip in the cool, clean salt-water of the Copenhagen channel), or rent a bike and head north along the coast towards the beaches in Klampenborg and beyond, while looking at the magnificent houses along the way.
If you were looking for a Kayak analog, it might actually be privately held Hipmunk, which has a super cool graphic interface that aggregates travel information from multiple sites.
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Imagine what kind of cool apps for making stuff blog posts, spreadsheets, whatever you want will be coming out in a few months.
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If you are worried that the Four Seasons might still be working out its grand opening kinks, check out the uber-cool 77-room Hazelton Hotel down the street.
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