Sponsor Blackwell reflects fondly on the benefits he got from helping launch Iona Wynter.
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"I feel like it's harder now for the celebrities, " he tells CNN Entertainment Correspondent Kareen Wynter.
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Wynter, exhausted by the demands of both training and work, was in danger of failing to qualify.
Sarah Wynter, editor of Youthwork magazine, suggests that the question isn't the whole point of the wristband anyway.
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Enter Blackwell, who has a second home in Jamaica and had heard about Wynter through a business associate there.
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Wynter competed as a triathlete in the 2000 Olympics in Sydney, Australia.
CNN's Brittany Kaplan, Brooke Anderson and Kareen Wynter contributed to this report.
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CNN's Kareen Wynter contributed to this report.
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Her name is Iona Wynter.
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