Yet Weight Watchers International (nyse: WTW - news - people ), the largest provider of weight-loss services, is not marketing its programs to teens.

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She is a vice president at Manhattan-based WTW Associates, a boutique executive search firm, and owns a second home near the shore in Southampton, where she spends weekends gardening and playing tennis.

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And that means stress for people already on weight loss programs and opportunity for companies like Weight Watchers (WTW) seeking a share of the money spent by guilt-ridden holiday over-eaters the morning after their New Years Eve binges.

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"We use only carrots, not sticks, to encourage people to participate in wellness programs, " says Dr. Jack Mahoney , medical director at Pitney Bowes, which subsidizes Weight Watchers International (nyse: WTW - news - people ) meetings at work and fitness contests.

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Weight Watchers International (nyse: WTW - news - people ), which offers its weight-loss services to people in 30 countries, just signed an agreement with Applebee's International (nasdaq: APPB - news - people ), which will add a Weight Watchers section to its menus.

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