Such grandiose claims, spread by word of mouth and all over the Web, have made XanGo llc, the Lehi, Utah producer of the juice, perhaps the nation's fastest-growing pyramid marketing company.

FORBES: Magazine Article

Ship and plane captains all over the area get word of the whale location in near-real time through e-mail alerts, text messages, faxes and pager messages.

CNN: Spotting endangered whales from the skies

When he started building the first windmill in 2002, word that he was "crazy" spread all over his village.

CNN: Malawian boy uses wind to power hope, electrify village

But word of mouth spread and people were soon flocking from all over the country.

BBC: St Leger: How it all began

Even though word of the grand projects dotted around the north-east is attracting workers from all over the country, the demand is such that Odebrecht is training everyone from carpenters and bricklayers to truck drivers and forklift operators itself.

ECONOMIST: Brazil's north-east

There's obviously nothing good about seeing your face and that of member of the opposite sex on the front of a tabloid newspaper all over New York, the Daily News, for example, with the word scandal in between the two pictures.

NPR: Examining McCain's Ethics