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It's not a terrible word, concept or idea.
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For a new company trying to spread the word about their concept, blogging is definitely a marketing route to consider.
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Yet, Mr Bellos says, the concept of a word itself is almost impossible to define.
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For those who are unfamiliar with the concept, a word cloud is a visual representation of the most frequently used words in a given document or, in this case, a speech.
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In a (French) word, terroir: the concept that wine reflects the weather, soil, geology and topography of the land on which the grapes are grown, and that the most unique and exceptional wines come from a single exceptional vineyard.
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Thus we get the use of phrases such as "well that is your truth- it's not mine" or the increased frequency of the one word which is doing untold damage to the concept of objectivity - "whatever".
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However, there is no word yet from the airline on whether it will put the concept into practice.
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The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.
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No word on any test markets just yet, but folks can apparently check out the concept first-hand at Dutch Design Week in Eindhoven this week -- or simply head on past the break for a video.
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