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The US researchers, led by Dr Martha McClintock from the University of Chicago, found that women preferred men with a genetic smell somewhat the same - but not identical - to their own.
BBC: Women sniff out ideal mates
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At that point the women accept their most preferred suitor.
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Criminals are inveterate cowards and bullies who seek the weakest victims possible observe their preferred prey: women and the elderly (and now children).
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In China and India, diamond jewelry stands as the clear favorite among women asked to rank their preferred luxury gift, ahead of vacation trips, fashion accessories, cash and electronics.
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Women were also asked whether they preferred being active in the morning, so called "larks", or were evening "owls".
BBC: 'Night shift link' to ovarian cancer
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Similar odours from gay men, however, were the least preferred by heterosexual men and women.
ECONOMIST: Support for the idea of human sex pheromones
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Women who get numerous proposals reject their least preferred suitors, but don't make a firm commitment just yet.
FORBES: Ideas & Opinions