What do you want your audience to see or feel when they connect with your brand?
Reaching consumers with your brand message across channels, formats and devices is central to successful marketing today.
It's well past midnight, you're home with your brand new Nintendo Wii U -- now what?
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Promotions can be a very effective way of retaining customers by keeping them actively engaged with your brand.
Dialogue with your brand evangelists in social media to learn their expectations of how the brand could be strengthened.
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Just getting comfortable with your brand showing up in user-generated content on YouTube?
What are the weakest points of a typical customer experience with your brand?
Ubiquitous technology most visibly, social media and mobile devices has revolutionized the way your customers experience and interact with your brand.
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Keep your efforts authentically connected to what people already associate with your brand.
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Or maybe you need an image consultant to help with your brand or a personal trainer to get more energy.
Game dynamics applied properly are not forced, but lead customers through an enjoyable interaction with your brand that is mutually beneficial.
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If customers are waiting at the bus stop, are there some things they can do very quickly to accomplish something with your brand?
If you can find a way to spark the same emotional connection with your brand, who knows how far your advocates can take you?
If you over complicate your businesses process or communications message, people will find it difficult to connect with your brand and share your story.
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You need processes and procedures with your vendors that ensure that they know how to interact with customers in ways that are consistent with your brand.
If it is deemed unprofessional or is not in line with your brand values, it can directly affect their decision to purchase or partner with you.
Why should someone unfamiliar with your brand support your campaign?
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If, however, the agent from the shipping company acts in a way that is consistent with your brand, your brand can still make a triumph out of this catastrophe.
You should be in alignment with your brand rep on all of this before you submit the application and hand over the thirty-odd-thousand dollar application fee to the franchise organization.
Because although customers engage with your brand, they interact with your people: the people who sell your products, the people who market for you, the people who provide support and service on your behalf.
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Ideally, if you want to tap into what a consumer is doing with your brand as well as when and where they interact with it, you should embrace letting them use visual recognition in different ways.
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You need tools within the solution to help you determine whether the vendors interacting with your customers are able to interact with your customers in ways that are consistent with your brand (and, more importantly, are committed to interacting with them in that manner).
Too many papers are trying to play the something-for-everyone game, looking for ways to keep readers around longer, when the real challenge is to convince readers with unlimited access to a universe of content that they need to spend any time with your brand at all.
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So the next time all you marketers out there break into a happy dance because 100 people shared your ad you may want to temper your enthusiasm just a tad as it is not indicative of a consumer who is necessarily engaged with your brand per se.
For example, if your brand is tied for first place with another brand, your brand is number 1.5, not number one.
Comment on blog posts that resonate with your personal brand, and always follow up with those who post on yours.
Have you associated these positive results with your personal brand by adding substantial value since coming aboard?
What are your ultimate goals and what word do you need to associate with your personal brand to reach them?
They are interacting with content about your brand around the clock and around the world via PCs, tablets, smart phones and smart TVs.
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Answering these questions, and understanding how your customers experience your brand and interact with your company in the digital era, is certainly critical to developing an effective customer relationship strategy.
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