But the lesser-known Tata company's contract with Formula One Group could help change that.
Drinking on a regular basis to help cope with one's demons only gives those demons a stronger voice.
Given Japan's fascination with gadgets, perhaps it's no surprise that the country is turning to technology for help with one of its most vexing problems: an aging population.
The group will then market them with the help of Aplus, one of Japan's razor-sharp consumer-finance firms.
Volunteers are being sought to help save lives with one of the north of England's busiest lifeboat crews.
This scanner also comes with the obligatory one-year warranty and Internet-based help via HP's Web site and e-mail service.
One of Eisinger's friends wanted a honeymoon registry to help with air travel costs to Fiji.
Owning one of Mozambique's largest private companies has also provided Juneida with the means to help others, from his local football team to a school near the office.
It's worth mentioning that this is one of those times smartphones with larger screens help.
The socially awkward Mr Burry, a one-eyed fund manager with Asperger's syndrome, avoided contact with people if he could help it.
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But Chandra, who quit high school to help out with his family's rice trading business, is not one to give up.
We can't help you with the first one today but Sony is releasing one of FX's amazing original TV series on Blu-ray.
ENGADGET: Sony releasing Rescue Me: The Complete Third Season on BD-50 discs
It's exciting to see a NASA-developed technology might one day help people with serious ambulatory needs to begin to walk again, or even walk for the first time.
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Finegan, a World Cup winning flanker with Australia in 1999, was one of Newcastle's high profile signings last summer and was brought in to help improve their mid-table finish.
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The project is a separate one from Jean-Pierre Houdin's construction analysis, but has also been developed with help of Dassault Systemes - and in collaboration with an international team of researchers.
One sum went to pay for a colleague's eye surgery, and another to help out with a nephew's university education.
The purpose was to help Lornamead expand in personal care, with Epic putting in two shillings for Lornamead's one.
If one of your New Year's resolutions is to be a bit more frugal with your tech purchases, perhaps we can help you get a jump start on said goal a day early.
'We have just increased jobseekers' allowance by 6.3%, but it's important to remember this is just one part of a comprehensive safety net that includes help with rent, mortgage interest payments, council tax payments and tax credits for people in need.
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