This year, the phenomenon has evolved into mobile and live versions, enabling users to share holiday cheer on the go and in real time, witha global audience.
Three hours of prime television real estate reaching a global audience of up to a billion people, with guaranteed international press coverage and an Oscar-wining director in charge to boot is worth a lot.
It provides you with real-time access to relevant conversations (through a medium in which you are communicating with your audience, rather than to them).
Not only can audiences get content real time, Mobile provides an opportunity to truly engage with an audience and build a two-way relationship, always on, always there with consumers.