Adding to cork's "green" image are recycling programs for wine stoppers established by airlines such as American, in its Admirals Club lounges, retailers such as Carrefour and Las Vegas casinos such as Aria.
The word sommelier (pronounced some-el-YAY) is derived from the Vulgar Latin word for "beast of burden, " which may seem at odds with the image of a well-dressed man (or woman) proffering a wine list to a table of guests.
Searching for images via phone pictures is still somewhat limited--a demo using a wine bottle label flopped, and Gundotra had to rely on taking a photo of an image on screen (doubtless, already inside Google's servers).