Like Mr. Cosentino, British farmer-chef Hugh Fearnley-Whittingstall has until now been widely known for his commitment to carnivorism (albeit the organic, sustainable sort).
The issue of discarding fish to avoid breaching quotas galvanised UK support when celebrity chef Hugh Fearnley-Whittingstall launched a Discards Campaign, which has so far attracted nearly 860, 000 supporters.
The channel also won best drama serial for Top Boy, the popular factual and features prize for Hugh's Big Fish Fight with Hugh Fearnley-Whittingstall and the best daytime programme for Deal Or No Deal Live.