But it is extremely unusual to wheel it out, as Baron Cohen has done, as a conversation opener.
While he was at it, he decided to download the site's slot machine and wheel it for fun and fortune.
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It's not a case of re-inventing the wheel - it's just Jamie has come in with a few new and different ideas.
BMW. Press a button on the steering wheel and it seamlessly switches from burning petrol to hydrogen.
The captain and Records struggled with the control wheel circling it steadily in right turn circles toward Sioux City airport.
Turn on the wheel and it spins around to do an internal calibration, and immediately an annoying little fan inside spins to life.
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Take your hands off the wheel and it straightens out.
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"This is taking my 1966 Mustang and making sure that it has got four-wheel disc brakes, it's got seat belts, it's got all of the things that it ought to have to be responsible, to maintain control over and be able to use and develop these weapons in a safe, secure way, " he explained.
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You can swing it like a bat or a golf club, turn it like a steering wheel, or punch with it like a boxer.
At gamescom 2012, peripheral designer Thrustmaster pulled back the curtain on their latest racing wheel, and it has a lot going for it.
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He had already shifted the center of gravity closer to the rear wheel, but it became imperative that the Swift encourage an upright posture.
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He was holding the phone in both hands like a steering wheel, twisting it up and down to navigate around obstacles at high speed.
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"One of the fantastic things about the wheel is that it's open all year so it stretches out the season for Brighton and Hove, " said planning consultant Ian Coomber.
In GT5 the wheel doesn't offer a substantially different feel compared to the Logitech G27, but the ability to modify the wheel's configuration on the wheel itself made it much easier to live with.
ENGADGET: Fanatec Porsche GT2 wheel and Clubsport pedals review
And in one of the most unusual stories to flash across our screens this week, a man built a huge floating hamster wheel and used it to walk 66 miles across the Irish Sea.
Play music and you'll get full album art on display in the center stack, but you'll also get a smaller version right up on the driver's display behind the wheel, where it'll sit next to more important information like speed and fuel level.
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The Jet Lock is a device that clamps around a plane's landing wheel, completely immobilizing it.
The problem is that people seem to be too concerned with reinventing the wheel than riding on it.
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They also had to hydraulically "drop" the house on the wheel frames to lower it just enough to get under the wires.
This configuration gives it all wheel drive and also allows the ECU to either send power to or retrieve power from (in the form of regeneration) either motor to recharge the on-board battery pack -- which can also be juiced up by plugging into the wall.
On the interface side, the phones are much more responsive to S60's new motion and transitions, but Nokia has oddly chosen to disable the Navi Wheel scrolling in all three phones -- a weird move, but we can't say we blame them, we haven't had a single good experience with Navi Wheel since Nokia introduced it.
Both the foot pedals and the steering wheel are adjustable so that drivers can recreate what it feels like to be behind the wheel of an F1 car.
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Translation: It finds the wheel or wheel with the most traction and applies power there.
The Mini's replacement, the Nano, has a wheel, too, but it's built with a 60-cent chip from Cypress Semiconductor and commodity parts from Taiwan.
And she did it behind the wheel of a bright-green Chevy SS, one of a new generation of NASCAR racers that was unveiled only a week ago.
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"We must have hit a rock because it smashed the wheel and we had to drive the final seven kilometres with the car running onto the brake disc, " said 30-year-old McRae.
Meanwhile we still found the effects in Forza 3 to be a little underwhelming, but we can't blame the wheel for that, and it worked flawlessly in every other racer we threw at it.
ENGADGET: Fanatec Porsche GT2 wheel and Clubsport pedals review
All three PRUMIE models come with the increasingly-standard multi-direction scroll wheel -- meaning that it scrolls both up and down as well as side-to-side -- and in order to combat the dreaded issue of mis-scrolling, the mice come with a "tilt guard" to prevent accidental left and right clicks.
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"One wrong turn and my wheel would get stuck, and it would be over, " he said.
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