But his main message was clear: Trust me when you worry about what people say.
We interpret what people say to us only partially from the words they use.
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"What is important is to forget what people say and focus on our strengths, " he said.
It is as a result of listening to what people say, talking to victims.
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"Andy said 'I want to put gert lush on a T-shirt because that's what people say', " she said.
You can't just change the formal rules - there is a difference between what people say and what they do.
B2B marketing has always done what people say marketing today must do.
Which, in essence, is that you should never listen to what people say about something but should instead look at what they actually do.
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Until this study, it was difficult to measure if what people say to each other about their brand experience has a direct effect on sales.
Do not look at what people say nor their expressed desires.
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Yet, in this behavior, as in other areas of life, there is a gap, often a substantial one, between what people say and what they actually do.
Social networks for companies mimic the methods of public ones, which lots of firms already use to push their wares and to listen to what people say about them.
The answer seemed to be this: If we can automate the analysis of what people say about a brand, then we can respond to the people who are unhappy with us.
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We feel that F1's reputation is bad in the U.S. because that's what people say, it's something we create, but I had the opposite feeling this year when I raced in IndyCar.
No matter where you are in leadership or starting your own business, you need to know what people say behind your back and you need to listen to a little bit of gossip.
Getting to see what people say and think in real time thanks to public discussions on social networks and websites opens up all kinds of exciting possibilities, from tracking the spread of diseases to assessing security threats.
This near-universal appetite is evident not only in what people say (even in conservative Muslim countries, where God-given sharia can be more popular than any law made by man, people tell opinion pollsters they want to elect their own governments).
He teaches the techniques of reading personality quirks and preoccupations from what people say they see in ink blots, providing analysis to the Italian courts and to the Vatican, which wants clues to a person's state of mind before deciding on a marriage annulment.
Many people are just as interested in what businesses have to say as what people have to say.
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As leaders the single biggest mistake we make is failing to realize that despite what people may say, what we all really want is not selfishness but selflessness.
Many people are just as interested in what bands, artists, organizations or businesses have to say, as what people have to say.
In other words, if the people have a say, but what the people have to say is anti-American or anti-American interest, we're much less interested in democracy than we are in simply having a friend who, in fact, might be ruling in a way that's authoritarian.
The details and symbols of your life have been deliberately constructed to make you believe what white people say about you.
And Karl Rove told The Wall Street Journal that he had to do it for his family, which is what people normally say.
What people who say this often forget is that part of the free market equation is being free to utilize word of mouth.
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