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Trading Standards inspector Bill Malloy said consumers were entitled to expect that the bread they buy weighs what is stated on the packaging.
BBC: Company fined over 'short' bread
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It disregards the packaging and advertising that is integral to what these products become.
WSJ: The Smells of Commercial Success | The Art of Scent | Museum of Arts and Design | By James Panero
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The OUYA Tegra 3-powered Android game console is having quite a day, but now that it's shipping, CEO Julie Uhrman is informing early recipients of what to expect when they open the packaging.
ENGADGET
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Packaging: While ensuring that the functional requirements of packaging are not compromised, what proportion of the total material is reused, recycled and renewable?
FORBES: A responsible supply chain is a delicate balancing act
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More important to moms is packaging designed so "she can quickly, easily understand exactly what they offer, " Ms. Ralles says.
WSJ: Soap, Shampoo, Toothpaste
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This may explain why most innovation in the industry involves changes in packaging and marketing, producing all that fussy paraphernalia, rather than changing what is in the bottle.
ECONOMIST: Perfume science