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The biggest problem for the largely southern chain seems to be a reluctance to give up what no longer works, whether it is management or marketing.
FORBES: Bargain Bin
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As entrepreneurial as they are, Mr Zhao observes, many small and mid-sized firms in China lack much of what is common in the West, in particular good management, proper accounting and savvy marketing.
ECONOMIST: Hony Capital wants to help Chinese firms go global
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Step three requires more than simply understanding what the business does, it requires understanding what the business is and how to manage all aspects of it, including sales, marketing, accounting, logistics, management, HR, etc.
FORBES: You don't need a better mousetrap, or three steps to start a successful business