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My what if scenario takes a dark view on gross margins for Samsung and Apple, the two big smartphone players.
FORBES: At Worst, Apple Is A $400 Stock
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Closer to home, KMV ran a what-if scenario recently, plugging in a one-day 25% plunge in the Dow.
FORBES: Default-risk bookies
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For the U.S., KMV ran a what-if scenario recently, plugging in a one- day 25% plunge in the Dow.
FORBES: Default-risk bookies
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Career coach Eli Davidson advises that you prepare for the what-if scenario.
FORBES: What Every Professional Needs In Her Desk Drawer
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Another legacy of Roe: The head-counting of justices on the court, a what-if scenario that could lead to the overturning of Roe.
CNN: Four decades after Roe: A legacy of law and morality
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If you want to extend the scenario out a little further, what if Terry dies ?
FORBES: Registered Domestic Partners and Same-Sex Spouses in California - More Questions Than Answers
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Many companies look at widening a campaign beyond the pulling power of the celebrity but so far playing out, in the planning stages of a campaign, "what if" a worst-case scenario happens is not common practice.
CNN: Nike's bullet ad with Pistorius backfires