If you really want to understand why people and consumers do what they do, give them a forum to tell you.
Why do these cells become cancer cells, and then once they do, what makes them behave the way they do?
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But we have to wonder what do people who really know them up close, what do they think of them?
"What we're trying to facilitate is to get them together and do what they want to do, do what is right for them, " he told the Times.
Ask not what your cardholder can do for you, ask what they expect you to do for them.
Do you have people working for you that are valuable because they do exactly what you want them to do?
They are very focused on what they do and they do it well, and that's what makes them great.
Clearly, Arnold and DSK have been more concerned about what their fiefdoms can do for them than what they can do for their fiefdoms.
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If they are fine, do what you do to keep them fine, and if they are abnormal, work with your doctor to change them.
Should the likes of Mozambique and Ghana be celebrating their resource discoveries - and what do they need to do to make the most of them?
They do what their lawyers and their marketing people tell them they are obligated to do, and nothing much more.
"What they do, they do well and people who use them are very satisfied with the care they receive, " says Dr Salisbury.
If people do not know what will make them happy (just as if they do not realise that smoking kills or calories fatten) governments could helpfully tell them what might.
And even if the police had the wherewithal to capture illegally owned tigers, what would they do with them?
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It must be terribly frustrating for Mr and Mrs Pretty to listen to all these people telling them that they can't do what they think is best for them.
Many people live day-to-day doing what they think they aught to do, doing what is expected of them.
"Now they know what they have to do and what behaviour is expected of them when they're in a Chelsea shirt, " he said.
They know even less of what to do with them when they have won.
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Instead, firms should identify which workers they need to keep, and do what they must to retain them.
Excessive detail is a natural result of the battle between company managers, who do what they want, and politicians, who sometimes want them to do something else.
Ironically, bankers managed to do them what they had done to the artisan class: split them into new mercenary and labor subclasses.
"They're never going to be able to create wealth, other than what our generation leaves them and what they do with it, " he said.
But in addition to the cool stuff, we also need to develop a mindful awareness of what our actions show others and what we learn about them from what they do.
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We can't let the fear of what people are going to do to us or say to us, or the fear of them of what they're going to do to our families stop us from doing the right thing.
What they say they want to do is one thing, but what we see them doing every weekend is different.
It tells us not just what people did, but what were the social and intellectual influences that caused them to do what they did.
They have entirely ignored almost all of the things we do to change the distribution of income and wealth: they have measured them both before what we do to change them rather than what we want to know, after we have and thus what more do we need to do.
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