Understanding mobile ad engagement is still developing, which has led to less than successful attempts to apply PC Web banner advertising principles to this nascent medium.
FORBES: Why Marketers May Finally Get on the Mobile Advertising Boat
Using e-mail invitations and Web banner ads, the company trolls for members and offers them a chance to register to win a free product, like a DVD player.
In a misguided attempt to be funny about an unfunny subject, the campaign debuted in early July, supported by billboards, web banner ads, website and spots on National Public Radio.
Within days, I noticed wherever I went on the Web, there was a Volvo banner ad waiting for me.
The cookie is created when users read an unsolicited e-mail with graphics in it, such as a banner advertisement off the Web, Smith said in a conference call.
PubMatic, which tracks online ad rates, reports that the price of a banner ad on an entertainment Web site fell from 57 cents per thousand viewers at the start of the year to 33 cents by October.
In the year to come, security professionals are warning of bank code-stealing exploits that are much slicker and more convincing--hidden in guises as harmless as a banner ad on a reputable Web site or a message from a friend on a social network.
The episode spotlights the controversial subject of online profiling, whereby Internet ad server companies, such as DoubleClick and Engage, track Web surfers in order to strategically target banner ads and site content, as well as to help sites keep a running count of visitors.
This means there has to be a deep-level screening of all content on that web page, including text, images, banner ads, clickable links, audio or video files, etc.
Many store chains that enjoyed a second straight banner year of growth through their Web sites in 2006 appear ready to hit some headwinds this year, thanks to a lack of cutting-edge Internet marketing and continued difficulties integrating store and Web businesses, not to mention a sputtering economy that's got more consumers watching their wallets.
Stock-scam Web sites can reach millions instantly via spam E-mail and banner advertising at little or no cost.
The company could program its Web site so that users who visit the canoeing section encounter a banner offering a 75% discount on paddles -- if they buy in the next 60 seconds.
Businesses receive "banner play, " meaning a banner advertising the establishment appears on the page whenever that camera is called up by a Web viewer.
These banner ad companies typically "hide" the recipient's e-mail address in the Web address of the graphic, so that their servers can later match the cookie to the recipient's e-mail address, Smith said.
Hackers infected banner ads run by marketing firms such as Germany's Falk Esolutions, causing users who visited certain Web sites displaying Falk ads to download a Trojan horse that steals credit card numbers by exploiting yet another undetected vulnerability in Microsoft's Internet Explorer (a zero-day attack, once again).
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