Advertisers like American Express and Orbitz, owned by Cendant like it for its reach, but 70% of ads come from weather-related categories like golf and skiing or from local advertisers whose ads pop up according to zip codes.

FORBES

Advertisers like American Express (nyse: AXP - news - people ) and Orbitz, owned by Cendant (nyse: CD - news - people ) like it for its reach, but 70% of ads come from weather-related categories like golf and skiing or from local advertisers whose ads pop up according to zip codes.

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The actual number of video clips available was greater than we'd expected, but it breaks down into four general categories: News, Entertainment, Sports, and Weather.

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