In our work on social initiatives for clients, we have discovered that success by which we mean the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home (in other words, brand loyalty) comes down to what we call the Social Sixes: Affiliation, Identity, Information, Conversation, Utility and Advocacy.
FORBES: How Strong Is Your Brand In The Social Context? Here's How To Find Out