Likewise, time spent watching sport was time not spent shopping online.
"I have had a thumping but I don't want people to be put off watching sport, " said Mr Ferguson, who is taking a break from his job as a television locations manager to follow the British and Irish Lions rugby tour.
Some were probably watching Olympic sport for the first time during those Games but when they see Paralympic sport for the first time they are going to be blown away by it.
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The only thing better than watching your own sport is being in control of your favorite stars.
In over 20 years of watching this great sport, I've never been so excited at the prospect of an ice hockey match.
KABUL, Afghanistan (AP) A suicide bomber blew himself up in a crowd of Afghans watching the traditional sport of buzkashi on Wednesday, killing seven people in the north of the country, officials said.
In the NFL, there may be no other sport within the sport like Cowboys watching.
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Later, as Becky made her way to the bar, flashing a warm smile was all it took for a tall, handsome guy sipping a glass of red wine to ask her which sport she was watching (we were in a sports bar, because that's where you go when you're looking for bountiful testosterone).
The BBC Sport Facebook app will also be able to stream the Games, but also let you see if any of your friends are watching the same stream or what sport is the most popular.
An LTA official watching the match from courtside told BBC Sport that Dean is "better than Robson was at the same age".
Remember: Watching Keith Olbermann is a great spectator sport.
As a sport, freestyle speaks to them far more than watching one skier after another race the clock down the same old slope -- Vonn or no Vonn.
It seemed a perfectly reasonable point to her - and it suddenly struck me that if it seemed reasonable to someone who was well-educated and at least semi-literate in sport, then maybe there were millions of others watching and listening that day who had been equally perplexed by Australia's apparent carelessness.
The combined package of news and interactivity lends itself especially well to sport coverage, where it can mimic the experience of watching a match and discussing it with friends.
When you know the game being played, watching pro players tear into each other in competition can be as gratifying as any traditional sport is to those who love it.
Assou-Ekotto's footballing education came from watching matches with his dad, who was an astute mentor, passing on the nuances of the sport.
Lucha libre, as it is called, is the country's second most popular sport after football, drawing over 7m a year to live matches, with many more watching on television.
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