If the EPA and the DOE have the ability and the resources to apply meaningful energy performance standards to the likes of washing machines and refrigerators, why not to trail runners and waterproof jackets?

FORBES: The Need for a Green Index

The EPA via the voluntary Energy Star labeling program has energy performance data on over 40, 000 washing machines, TVs, light bulbs, air conditioners, and other products.

WHITEHOUSE: Brainstorming With Energy Data

The company identified 17 products that met its standard of providing "significant and measurable environmental performance advantages, " including a Lexan film that replaces conventional paint, Harmony water-conserving washing machines, the new fuel-efficient GEnx jet engine and GE's Evolution locomotive, a 208-ton, 4, 400hp workhorse that burns 3% less fuel and puts out 40% less pollution than its immediate predecessor.

FORBES: Magazine Article