In October, the full NCAA board will decide whether to formally adopt the proposed new anti-violence rules, and even if they do, they will only succeed if advocates nationwide are vocal and persistent about demanding that Emmert take a similarly strong stand against all sexual violence, not only scandals that rise to a level of virtual child sex trafficking.

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In June this year, Habbo Hotel, a popular social network for children, temporarily suspended the chat function on its service, following claims paedophiles were using the virtual hotel to groom youngsters for sex.

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Sex, gambling, terrorism, and other assorted virtual sins are likewise forbidden.

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E-books have also helped to ease the transition by offering newcomers to the genre a way to read in virtual anonymity, said Twanna A. Hines, a New York-based writer, sex educator and reproductive rights advocate.

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About 30, 000 Nigerian women and children are estimated to be working as sex workers in Europe - victims of trafficking rings that smuggle women from Africa only to hold them in virtual slavery.

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