On various Web sites you can pop virtual Bubble Wrap.
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Walmart and Mattel joined forces to create a pop-up virtual holiday toy store in a high traffic area of Toronto.
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Users can orient the 24-inch screen on its side for TV viewing then pop it upright to create a virtual jukebox or arcade.
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The app, "Dum Dums Lick-A-Pop, " would let players ingest a virtual Dum Dum lollipop by licking their smartphone before a clock ran out.
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