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The company closed its virtual gift store at the beginning of this month.
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The giver fills out a form -- and for a fee the company e-mails the recipient a virtual gift certificate.
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He also sees a trend toward e-gift cards or virtual gift cards, which boil the card down to a bar code--no plastic necessary.
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It also developed a "creepy coworker" virtual gift on Facebook, which ties in to the Super Bowl spot and which Facebook users can send to one another on the day after the Super Bowl.
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Virtual gift cards sent online or from a smartphone are breathing new life into the gift-card business, which is expected to soar this holiday season, according to the National Retail Federation.
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"This could mean buying a virtual gift for a potential love interest, buying a power-up to defeat your old classmate in a friendly competition, or buying a nice accessory for your virtual home, " Smith said.
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Using a platform developed by e-commerce and payment processing First Data in use by Cold Stone and other food service companies, the eGift takes the concept of the virtual gift and brings it back to reality.
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If the line between piracy and terrorism becomes blurred in the eyes of content providers and lawmakers, Dotcom may yet have cause to regret his vaunted gift with a virtual assault rifle.
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This is a much larger integration, including downloads of music, gift cards, and promotional virtual goods across its many games.
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It stores virtual versions of your existing plastic cards on your phone, along with your coupons, and eventually, loyalty and gift cards.
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