" "Well, we make virtual cache and distribution software to improve bandwidth efficiency and transmission reliability.

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The main problem, as it is everywhere in the news business, is twofold: getting paid enough to sustain the coverage by whatever means, while transitioning to an increasingly virtual model that maximizes distribution and monetizes those clicks somehow.

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Facebook primarily makes money through online advertising, both display and search advertising, in which it competes with Google, Yahoo, Microsoft and AOL. However, it has started to tap other business lines as well, like distribution of virtual goods in games and applications.

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Yet whole industries are still virtual state monopolies, including banking, distribution and telecoms.

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They provide an alternative, virtual supply chain, one where the costs of creation, marketing, distribution and use of information goods have plummeted to something close to zero.

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