Perhaps now that they've extinguished the fires and have made significant management changes, they might find some solace that they'll be butting up next to Coke again very soon--when Diet Coke knocks down Coke, too.

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"I find that when all the available evidence is considered, were it not for the consumption of very large quantities of Coke by Natasha Harris, it is unlikely that she would have died when she died and how she died, " Mr Crerar's finding said.

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Like AB InBev, Coke is a very international firm, with a distribution presence in more than 200 countries and a market that approaches 3% of the 55 billion beverages served worldwide each day.

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They are a very good company, but they are not Nike or Coke.

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