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Researchers may be able to understand the EEG patterns associated with the uncanny valley effect, and people's comfort with various robotic forms.
CNN: Why zombies, robots, clowns freak us out
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Dr Gray and Dr Wegner believe their findings argue that a big part of the uncanny-valley effect stems from expectations not being met.
ECONOMIST: Why androids are scary
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The uncanny valley effect could have to do with uncertainty about whether a robotic character is truly alive or dead, and even play into our deep-seated fears of death.
CNN: Why zombies, robots, clowns freak us out
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In his view, the uncanny valley effect has to do with a mismatch in features of a single animation or robot, with some parts appearing much more humanlike than others.
CNN: Why zombies, robots, clowns freak us out
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Have you ever experienced the uncanny valley effect?
CNN: Why zombies, robots, clowns freak us out
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In the end, it might live and die on a new type of "uncanny valley" effect that CinemaCon viewers, and Douglas Trumbull himself, pointed out.
ENGADGET: Editorial: Despite shaky 48 fps Hobbit preview, high frame rates will take off
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Lynn Berger, who runs the Woolpack Inn near Boot in the Eskdale Valley, is more concerned about the effect of "scaremongering" on tourism than the facility itself.
BBC: Cumbria
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In Silicon Valley, stock options have had a powerful effect: they lower the barriers between small firms and large.
ECONOMIST: A survey on pay