Witty "was absolutely instrumental in pushing for this, " says GSK senior vice president Patrick Vallance.

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But it's precisely because of Germany's past that you're seeing an organization like Apple Front emerge, says Vallance.

CNN: Armed with satire, German group challenges neo-Nazis

Ultimately, these choices are exactly the same as those which faced Sir Iain Vallance, but the hope is that Sir Christopher will push at least some of them through.

BBC: Can Bland revive BT?

The merger was designed, in Sir Iain Vallance's words, to create "one of the first great companies of the 21st century", which would deliver expansion on a global scale.

BBC: Sir Peter Bonfield: A profile

Apple Front fits into a broader tradition of using satire to make a political point, according to Edward Vallance, a historian at Roehampton University who works on radical protest groups.

CNN: Armed with satire, German group challenges neo-Nazis

"The ones you buy online come with springs and screws so you can adjust them, " said former world champion Breandan Vallance from Scotland, who took up cubing to travel the world.

WSJ: One Rubik's Cube, Many Knockoffs, Quintillions of Possibilities

That it has taken so long to produce a plan with few surprises will hardly reassure investors that a management still led by its (excessively) executive chairman, Sir Iain Vallance, and its chief executive, Sir Peter Bonfield, has the capacity for speedy execution that distinguishes followers from leaders.

ECONOMIST: British Telecom