In 1980, in their first front page article on a family-owned company, they highlighted Maker's Mark's against-the-trend practice of producing small quantities of handcrafted, premium-priced bourbon using traditional methods, and in the process they changed the world of American whiskey.

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If their party can't get the 60 votes needed for the bill to reach the Senate floor, some top Democrats have hinted they may try to short-circuit the traditional legislative process by using an obscure tactic known as reconciliation.

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If the company were to actually try to process all of this raw, undifferentiated data using traditional data processing tools, it would soon go bankrupt trying to find those elusive bits of high value content.

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