On the other hand, a brand sequencing approach can be tricky in a crowded marketplace where competitors are using the same approach.

FORBES: 'iPhone 6' vs. 'New iPhone' -- How to Brand a Next-Generation Product

Ahuja, for example, trains his managers using the same approach he followed himself, sending them for extended periods to globally diverse Target locations.

FORBES: Being Global II: Global Leaders Have a Global Mind

The regression results for Europe, using the same approach as outlined earlier, show a consistently negative effect of social transfers on growth, even though the coefficients vary in size and significance (table A7.4).

FORBES: Data in New World Bank Report Shows that Large Public Sectors Reduce Economic Growth

Seattle head coach Pete Carroll said he now runs the Seahawks using the same game day and practice approach he used in college ranks at USC.

WSJ: NFL: The Year Everything Changed

"People tend to get comfortable using their own techniques, and they use the same approach over and over again, " Wright explained.

CNN: How real is 'Skyfall's' portrayal of cyberterrorism?